Pakistan (Muhammad Yasir)
Technology has seamlessly integrated into our daily lives. Whether it’s shopping online or running a business, the power of technology is now accessible through our digital screens. In 2023, a staggering 44.1% of Pakistan’s population, approximately 97.44 million people, is smartphone users, and this figure is expected to rise further in the future. To meet the growing demand for these gadgets, Technology brands must continually seek new and innovative strategies to meet the ever-evolving demands of consumers.
TECNO, the largest and most innovative technology brand with a global presence spanning over 70 countries and five continents, has consistently dedicated itself to transforming the digital experience within emerging markets worldwide. It has always worked towards improving the customer experience by creating modern and aesthetically pleasing designs with cutting-edge technologies, offering a wide range of technology products, including highly demanded mobile phones and laptops.
Their tagline, ‘Stop at nothing,’ serves as a powerful reflection of TECNO’s staunch commitment to innovation and progress. The company’s approach involves a continuous journey of creativity, where they explore new horizons and challenge the limits of what’s possible in technology. Each product they produce is meticulously crafted with a deep understanding of contemporary styles and the ever-evolving trends in technology. This dedication to remaining at the forefront of design and technology ensures that TECNO’s offerings remain consistently relevant and appealing to their customers.
With a track record of winning numerous awards since its inception, including accolades such as the Most Innovative Smartphone of 2020, Outstanding Mobile Phone Brand of the Decade in 2022, the iF Design Award in 2022, and the 2023 Muse Product Design Platinum Award, TECNO has garnered global recognition for its outstanding craftsmanship and innovation.
TECNO features four distinct smartphone product lines: PHANTOM, CAMON, SPARK, and POVA. In addition, the brand has unveiled two high-end laptop series, namely TECNO Megabook T1 and TECNO Megabook S1. With each passing year, TECNO has placed significant emphasis on camera and design leadership as pivotal components of their product development strategies. Notably, the brand has made substantial enhancements to its photography experience through the adoption of industry-leading camera technologies. The brand has also made substantial investments in technology in recent years, incorporating key camera innovations such as AI portrait algorithms, sensor-shift OiS, a multi-skin tone imaging system, RGBW sensors, and more. TECNO phones also offer several features that are designed to enhance the photography experience, such as AI Scene Detection, Ultra Night Mode, Portrait Mode, AI Beauty Mode, and HDR Mode.
The standout breakthrough of 2023 is the Eagle Eye Lens, equipped with a 4K image sensor and optical image stabilization (OIS), enhancing the production of sharp, clear images and videos. This lens is expected to feature prominently in TECNO’s upcoming flagship smartphones in 2023.
TECNO is also known for its innovative and stylish designs, which play a pivotal role in the company’s success. It remains steadfastly committed to creating products that not only exude beauty but also offer functionality and user-friendliness. The brand’s philosophy revolves around seamlessly merging cutting-edge technology with contemporary aesthetics. Continuously attuned to ongoing trends, TECNO’s design ideals are in a constant state of evolution, with the company perpetually seeking fresh ways to enhance the user experience. Some of the noteworthy design technologies recently introduced by TECNO include the CAMON Puzzle design, Magic Skin Material, and Sapphire-grade nanocrystalline ceramic. These innovations show TECNO’s design leadership, evident in all its products.
The brand also incorporated AIoT business strategy in 2019 to establish a digital product ecosystem to comprehend evolving customer behaviors and preferences, thereby enabling more personalized experiences while also enhancing operational efficiency. With years of dedicated effort and a track record of achievements, TECNO AIoT remains committed to expanding its product portfolio, focusing on smartphones and laptops, and elevating cross-device connectivity to deliver a seamless digital experience to individuals, households, and organizations. This empowers them to cultivate a fully connected, intelligent lifestyle.
While TECNO has been a leading provider of cutting-edge technology products in the industry for years, it has also dedicated itself to continuously refining its after-sales service over time. This commitment includes expanding repair centers, utilizing genuine parts, striving for speedy repairs, offering diverse repair options, and great customer support, all to deliver a more convenient and reliable experience for its valued customers.
TECNO has partnered with major online e-commerce platforms to provide smooth digital shopping experience, such as Lazada, Shopee, Flipkart, and JUMIA, among others. In addition to this, TECNO’s recent retail store rebranding initiative is a key component of the company’s ongoing commitment to enhancing the customer experience. These newly revamped stores have been meticulously designed to simplify the process of discovering TECNO products and selecting the right fit for individual needs. They offer an immersive and interactive shopping experience characterized by a modern aesthetic featuring vibrant colors and captivating graphics. Furthermore, these stores incorporate various interactive displays, empowering customers with deeper insights into TECNO’s product offerings. TECNO has also unveiled plans to extend this retail store rebranding effort to other countries, aligning with the company’s broader strategy for expanding its presence in these regions.
TECNO is not only dedicated to delivering outstanding technological innovations but also remains committed to its corporate and social responsibilities. TECNO’s CSR program, “TECNO Cityzens Giving,” globally focuses on education, health, and the environment. It supports projects such as building schools, donating medical supplies, planting trees, and fostering entrepreneurship. This program reflects TECNO’s commitment to responsible corporate citizenship and a sustainable future. The company has partnered with UNHCR to provide higher education and job opportunities to refugee scholars. Additionally, TECNO has initiated the “Take Me Home” campaign in Kenya to support local families and children. There are numerous other examples where TECNO has continuously worked towards providing a better future for youth and building a more harmonious community.
In 2023 and beyond, TECNO is dedicated to enhancing the technology experience to the fullest, committing not just to keeping up with but surpassing international standards of innovation and creativity. This entails the production of top-notch, technologically advanced, and stylishly modern devices that set new benchmarks for quality and sophistication.